“The first rule of any game: You can only get smarter by playing a smarter opponent”
It was the summer of 2006, I was running out of money and after responding to a Craigslist ad, I took the South 1L to the 30 on my hourlong foray into Westlake. I had never been to Westlake even though I moved to Austin three years earlier and during the trip I was wondering how I would make rent as I was about to start another semester of college. I was quietly optimistic about my job prospects but kept telling myself the part time online marketing position was going to be above my head.
I had done web design at some really questionable firms and had worked on some data entry projects for e-commerce sites but I knew very little about SEO beyond the fact that you needed a good title tag. I stepped off the bus and crossed the street to get a smoothie from Trianon (where I would make some great friends over the four years that followed).
I walked about half a mile to the office and pressed my hands against the inside of my shirt to soak up some of the sweat. I stepped in and a week later I was learning SEO. Little did I know I was working in one of the most difficult verticals, asbestos litigation, and I would not be where I am today had the company not taken a chance hiring me.
After four years and one company name change, I moved into the world of local business marketing and now I’m starting on the next phase of my career at the aptly named 58Phases. They operate a network of sites in the very competitive coupon / promo niche and it’s going to be exciting working with their international network to deliver results.
I’m excited to see what happens next and look forward to revisiting this post a year from now.