Archive for the 'Social Media' Category

Live tweeting

Why You Should Tweet During a Conference

Posted on March 7th, 2014 · Posted in Social Media

One of my colleagues (@chrisdesrochers) told me the smartest thing you can do at a conference is find the official hashtag and tweet the insights from each session you attend… read more

Facebook ads

Facebook Ads Become a Cesspool of MLM and Work From Home Scams

Posted on January 9th, 2013 · Posted in Social Media

Recently I’ve noticed that my Facebook ad feed has become a giant cesspool of work from home scams, multi-level marketing (mlm) or worse convicted felon Perry Belcher looking for a.. read more

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Fisher Crisis Day 2: Progressive Responds, Raises More Questions

Posted on August 15th, 2012 · Posted in Social Media

As a followup from my previous post, I thought I would talk about Progressive’s response and the questions that it raises. To sum it up, yesterday Matt Fisher posted a.. read more

Progressive Social Media Fail

Progressive Botches Social Media Response, Makes Matters Worse

Posted on August 14th, 2012 · Posted in Social Media

Okay internet marketers, time to do a little role play exercise. Imagine you are the head of social media for one of the nation’s largest insurance companies. A new blog.. read more

Celeb Boutique: How to Destroy Your Brand With One Tweet

Posted on July 20th, 2012 · Posted in Social Media

Every year companies spend billions of dollars on branding initiatives and every year one company makes a social media mistake that sets their image back and forces them to furiously.. read more

The Pros and Cons of Self-Censorship Online

Posted on May 14th, 2012 · Posted in Social Media

When I first started my Twitter account 3 or 4 years ago I was excited to start tweeting and interacting. I had no real plans for my account and my.. read more

Spirit Airlines and Why You Can’t Ignore Social Media

Posted on May 8th, 2012 · Posted in Social Media

Add Spirit Airlines to the list of brands that made a poor decision, ignored outrage from social media and then had to relent as a result of public pressure. It’s.. read more

The Darker Side of Caine’s Arcade

Posted on April 17th, 2012 · Posted in Social Media

Let me preface this by saying that I’m not criticizing Caine at all, rather this post is looking at how he is being managed and whether expectations are being set.. read more