Why You Should Tweet During a Conference
One of my colleagues (@chrisdesrochers) told me the smartest thing you can do at a conference is find the official hashtag and tweet the insights from each session you attend… read more
Musings of a Search Professional
Archive for the 'Social Media' Category
Facebook Ads Become a Cesspool of MLM and Work From Home Scams
Recently I’ve noticed that my Facebook ad feed has become a giant cesspool of work from home scams, multi-level marketing (mlm) or worse convicted felon Perry Belcher looking for a.. read more
Fisher Crisis Day 2: Progressive Responds, Raises More Questions
As a followup from my previous post, I thought I would talk about Progressive’s response and the questions that it raises. To sum it up, yesterday Matt Fisher posted a.. read more
Progressive Botches Social Media Response, Makes Matters Worse
Okay internet marketers, time to do a little role play exercise. Imagine you are the head of social media for one of the nation’s largest insurance companies. A new blog.. read more
Celeb Boutique: How to Destroy Your Brand With One Tweet
Every year companies spend billions of dollars on branding initiatives and every year one company makes a social media mistake that sets their image back and forces them to furiously.. read more
The Pros and Cons of Self-Censorship Online
When I first started my Twitter account 3 or 4 years ago I was excited to start tweeting and interacting. I had no real plans for my account and my.. read more
Spirit Airlines and Why You Can’t Ignore Social Media
Add Spirit Airlines to the list of brands that made a poor decision, ignored outrage from social media and then had to relent as a result of public pressure. It’s.. read more
The Darker Side of Caine’s Arcade
Let me preface this by saying that I’m not criticizing Caine at all, rather this post is looking at how he is being managed and whether expectations are being set.. read more
© Copyright 2013 by William Gallahue
