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Posted on October 13, 2013 · Posted in Local

I started a series of posts (initial postWeek 2Week 3) that will cover the performance impact for one of my local focused sites simply by adding Yext. This is by no means a true experiment where we take a new domain and try to rank for a bizarre search term using only one specific method, instead this is more of a general test and is not to be seen as scientific.

Quick Notes

  • For those wondering why I chose Yext over just going to each site – the answer is that this site is one of many and from a time perspective I just don’t have the resources to manage everything (that being said I know some local sites allow for bulk uploads).
  • To date we’ve gained position on 10 terms including multiple keywords that were not in the top 50 results but we’ve also lost rank on seven terms that were already in the top 50. Again we’re just in the initial weeks.
  • These Yext posts are turning out to be really popular. I have 42 live posts on my sites and the three Yext posts accounted for a third of my unique pageviews over the last month

Yext Week 4

This week was slightly positive compared to the ranking drops seen in Week 3. One thing to keep in mind is that some terms that gained had dropped in the previous week so they might be bouncing around rather than seeing sustainable rank growth. According to Moz, we gained rank on 9 keywords while losing rank on 6 keywords. My main keyword gained 3 places after a free fall last week.

In accordance with the goal of the test, I did not make any site adjustments, create new site content or do anything externally to mention or link to the site.


Yext On Yext On Yext On No Yext No Yext  No Yext
Keyword 12-Oct 5-Oct 28-Sep 21-Sep 14-Sep 7-Sep
Keyword 1 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 2 39 46 39 46 46 Not in Top 50
Keyword 3 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 4 37 43 46 47 47 36
Keyword 5 Not in Top 50 34 33 34 41 Not in Top 50
Keyword 6 28 24 25 25 27 Not in Top 50
Keyword 7 37 36 37 37 34 Not in Top 50
Keyword 8 10 10 10 11 12 5
Keyword 9 33 35 25 25 25 Not in Top 50
Keyword 10 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 38
Keyword 11 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 12 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 13 26 31 26 25 25 5
Keyword 14 26 24 27 26 28 9
Keyword 15 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 16 21 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 17 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 18 Not in Top 50 20 18 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 19 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 42
Keyword 20 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 21 Not in Top 50 Not in Top 50 44 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 22 44 25 26 24 31 44
Top Keyword 39 42 23 37 33 18
Keyword 24 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50
Keyword 25 38 Not in Top 50 Not in Top 50 36 38 Not in Top 50
Keyword 26 45 46 40 42 42 Not in Top 50
Keyword 27 16 16 17 18 16 27
Keyword 28 13 13 12 13 13 14
Keyword 29 17 15 15 14 16 20
Keyword 30 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50 Not in Top 50

Photo credit: zabdiel